Make your business recognisable
A starter visual identity helps a small business present itself consistently. It brings together a logo, a colour palette and a font pairing so that your website and everyday brand materials feel connected. This package is a focused visual foundation for a business getting started or refreshing its presentation.
We begin with your business, audience and preferred direction. I prepare two initial design directions. Once you choose a direction, the package includes two revision rounds on that choice. Feedback works best as one consolidated list, with attention to where the identity will actually be used.
The handover includes final SVG and transparent PNG logo files and a one-page brand guide. The guide records the colours and font pairing so that you have a simple reference for future work. A broader brand strategy, extensive print artwork or additional applications can be discussed as a separate project.
What’s included
- Logo, colour palette and font pairing
- Two initial design directions
- Two revision rounds on the chosen direction
- One-page brand guide
- Final SVG and transparent PNG logo files
Is this the right starting point?
For a small business that needs a consistent identity before building a website or setting up social profiles.
