Fashion / E-commerce
Hayaa.
An abaya boutique built around silhouette and detail.
E-commerce conceptA CLOSER LOOK
On a laptop. On a phone.
Real website screenshots at laptop and phone sizes. Labels show the original image dimensions. Select a screenshot to view it at full size.
Homepage
Abaya catalogue
Size guide
The brief and approach
Context
A portfolio boutique concept showcasing abayas through sample products, AED prices and UAE delivery settings. It is not presented as a paying client or a live retail operation.
Problem
Fashion imagery needs room to breathe, while customers still need practical information about size, stock and delivery.
Approach
Separate everyday, occasion, signature and light-tone collections. Connect editorial imagery to the catalogue, then use product pages and a size guide to support selection.
Development
A custom WordPress/WooCommerce storefront includes variable products, catalogue filters, coupon settings and UAE shipping. The local demo supports guest checkout and simulated payment outcomes.
Result
A responsive boutique interface and a working local commerce demo. The public site showcases the design and catalogue; account and checkout services are not available on the static preview. Products and policies are illustrative.
01 / BRANDING
The look & feel.
Burgundy, warm ivory and dark text create a restrained fashion identity. Large serif headings contrast with practical navigation and product labels; tall photography emphasises the garments.
Self-initiated portfolio concept.