Fashion / Secondhand
Second Story.
A photo-led thrift store website that connects buying, selling and responsible shopping.
Thrift store website conceptA CLOSER LOOK
On a laptop. On a phone.
Real website screenshots at laptop and phone sizes. Labels show the original image dimensions. Select a screenshot to view it at full size.
Homepage
The collection
Selling and home valuations
The brief and approach
Context
A portfolio concept for a store that buys and sells secondhand clothes, shoes and jewellery. Second Story is a suggested brand name; no operating business or client engagement is claimed.
Problem
Visitors need to understand both sides of the store: discovering secondhand finds and selling pieces they no longer wear. Larger wardrobe clear-outs also need a clear explanation of home valuations.
Approach
Connect five pages: the homepage, collections, store story, responsible shopping and selling items. The selling page explains preparation, assessment and the decision to accept an offer, with a dedicated home valuation section.
Development
Static HTML pages share responsive CSS and a small navigation script. Sharp converts the supplied photographs into local WebP assets. Semantic details elements provide accessible FAQs on the selling page.
Result
A complete responsive five-page showcase, including clothes, shoes and jewellery collections, responsible shopping guidance and home valuation information. The public demo lets visitors explore the design; no payments, booking or enquiries are submitted.
01 / BRANDING
The look & feel.
An editorial identity for secondhand fashion. Burgundy and paper tones frame the photography, with a warm yellow accent for small moments of emphasis.
Self-initiated portfolio concept.
02 / COLOUR THEME
A palette with purpose.
Paper
#F8F4EB
Burgundy
#642B38
Ink
#292B24
Yellow
#E8C660
Colours taken from the website’s styles.
03 / TYPOGRAPHY
Character & clarity.
second story
Aa Bb Cc · 0123456789
Simple, readable supporting text gives the name room to stand out.
The website uses Playfair Display with DM Sans.
04 / LOGO APPROACHES
One identity.
Different settings.
Wordmark studies adapted from the website identity for light and dark backgrounds, shown in the brand’s heading typography.