Wellness / Health coaching
Nourish & Move.
A personal health coaching concept bringing together tailored training, food programs and a colorful recipe journal.
Health coaching website conceptA CLOSER LOOK
On a laptop. On a phone.
Real website screenshots at laptop and phone sizes. Labels show the original image dimensions. Select a screenshot to view it at full size.
Health coaching homepage
The brief and approach
Context
A self-initiated portfolio concept combining two supplied references: a calm yoga website and a colorful food layout. The working brand, sample recipes and coaching offer are illustrative.
Problem
Present home, gym and outdoor training alongside personalized food guidance and a recipe blog within one coherent website.
Approach
Connect the coaching offer to a practical journal through a shared identity, clear navigation and simple exploration tools.
Development
Responsive layouts include training-location options, journal category filters, complete recipe dialogs, FAQs and a downloadable coaching enquiry.
Result
An integrated health coach and food blog demo with laptop and phone previews. No enquiry is sent, no payment is collected and no real client engagement is claimed.
01 / BRANDING
The look & feel.
A calm editorial coaching identity meets a colorful food journal. A lowercase serif wordmark, soft green panels and arched photographs frame personalized movement and nourishment.
Self-initiated portfolio concept.
02 / COLOUR THEME
A palette with purpose.
Paper
#FBFAF6
Forest
#356D57
Soft green
#E9EEE5
Peach
#F6E8DB
Colours taken from the website’s styles.
03 / TYPOGRAPHY
Character & clarity.
nourish & move
Aa Bb Cc · 0123456789
Simple, readable supporting text gives the name room to stand out.
The website uses Libre Caslon Display with DM Sans.
04 / LOGO APPROACHES
One identity.
Different settings.
Wordmark studies adapted from the website identity for light and dark backgrounds, shown in the brand’s heading typography.