Beauty / Natural soap
Lune & Lather.
A natural soap brand concept with botanical product stories, pastel photography panels and a quiet daily-ritual identity.
Natural soap website conceptA CLOSER LOOK
On a laptop. On a phone.
Real website screenshots at laptop and phone sizes. Labels show the original image dimensions. Select a screenshot to view it at full size.
Oat & Shea campaign
Charcoal & Cedar
Botanical Trio
The brief and approach
Context
A self-initiated advertising concept developed from a supplied layout reference and three soap photographs by Sincerely Media. The fictional brand and product names were created for this project; ingredient blends are imaginative descriptions rather than verified formulations.
Development
A responsive static website introduces Oat & Shea, Charcoal & Cedar and the Botanical Trio. Accessible product-detail dialogs let visitors explore the imagined blends, with keyboard dismissal and focus restoration.
Result
A complete natural-soap advertising website and visual identity concept. The site does not collect orders or payments, and makes no medical or verified formulation claims.
01 / BRANDING
The look & feel.
Peach, dusty rose and lavender panels alternate with generous white space, curved photography frames and bold condensed headings. Script accents add a softer note while original product photography remains central.
Self-initiated portfolio concept.